Agency: Cinch

Purpose: Help narrate the next chapter for a grassroots brand as it seeks to breathe life into its array of quality products, both new and old.

Hubbub Coffee, a grassroots brand known for quality, was ready to ignite a new wave of passion among its fans and captivate a wider audience. So, we crafted a compelling narrative that showcased the brand's authenticity and enduring value.

Overall goals:

Reconnect the core: We revisited the brand's foundational values and unique selling proposition (USP) to ensure every message resonated deeply
Product renaissance: We reinvigorated the existing product line while exploring opportunities for strategic innovation. This involved refreshing packaging, highlighting the timeless appeal of their classic products, and introducing new offerings that complemented the brand's core identity.
Expanding the narrative: We developed a fresh and engaging story for a broader audience. This involved leveraging social media, user-generated content, and community-driven initiatives to foster brand loyalty and advocacy.
Omnichannel storytelling: We created a cohesive brand experience across all touchpoints, from the website and social media channels to their brick-and-mortar stores. This ensured the consistent and impactful message resonated with customers wherever they interacted with the brand.
Building community: We fostered a sense of community around the brand by engaging with customers and encouraging interaction.

By embracing its heritage while adapting to a changing market, this grassroots brand reignited customer interest and secured its place in the hearts of consumers.

HubBub Coffee

Agency: TMP Worldwide

Purpose: Develop a campaign that attracts dedicated candidates within the US market.

Contribution: copy and concept

Uniqlo

Agency: TMP Worldwide

Purpose: Promote the company's employee referral program by expressing the importance of the work they do at every level.

Contribution: copy

'Storytellers' body copy
“At any given moment, incredible stories are happening all around us. At Dow Jones, we offer an endless number of opportunities to help ensure that the ones that matter most are told. It requires a ton of expertise and a full range of talents. That’s why we’re calling upon you to recommend the individuals in your life who captivate, encourage and inspire. So they can author their own great stories, right here at Dow Jones.”

'Today' body copy
“Today. It holds an endless number of challenges. It also presents an equal number of possibilities. Here at Dow Jones, we utilize these opportunities to influence a world’s worth of decisions through the information and intelligence we deliver. Just like our diverse range of businesses, we’re more than the sum of our parts. We’re individuals from different fields, backgrounds and viewpoints, and it’s what makes us as unique as we are successful. That’s why we’re asking you to recommend someone in your life who exemplifies these very characteristics. Together, there’s no limit to what we can accomplish today.”

Dow Jones

Agency: TMP Worldwide

Purpose: Create a campaign that gives the company a refreshed and contemporary image amongst potential career candidates. We chose to highlight BNY's services by showcasing how engrained they were in everyday events.

Contribution: copy