Boeing
Revolutionizing the aviation experience: A modern marketplace and streamlined website
At This Place, we envisioned a complete transformation for Boeing Global Services through a cutting-edge aviation marketplace and a modern, user-friendly website.
For the marketplace, we spoke to consumers of all types and utilized their feedback to create an experience that:
Connected aviation businesses of all sizes to foster new opportunities for a wider range of aviation customers
Put customer stories on center stage to highlight real-world experiences, build trust, and inspire users
Simplified the purchase process to automate and streamline workflows, while making the acquisition process nearly effortlessO
For the website, we:
Overhauled their online presence via a modern design that created a positive first impression, focused on their storied history, and enhanced their brand image
Created an open and accessible experience that catered to users of all types
Overall, the project streamlined the customer journey, fostered deeper engagement, and positioned Boeing Global Services as a leader in the aviation industry.