Boeing

Revolutionizing the aviation experience: A modern marketplace and streamlined website

At This Place, we envisioned a complete transformation for Boeing Global Services through a cutting-edge aviation marketplace and a modern, user-friendly website.

For the marketplace, we spoke to consumers of all types and utilized their feedback to create an experience that:

  • Connected aviation businesses of all sizes to foster new opportunities for a wider range of aviation customers

  • Put customer stories on center stage to highlight real-world experiences, build trust, and inspire users

  • Simplified the purchase process to automate and streamline workflows, while making the acquisition process nearly effortlessO

For the website, we:

  • Overhauled their online presence via a modern design that created a positive first impression, focused on their storied history, and enhanced their brand image

  • Created an open and accessible experience that catered to users of all types

Overall, the project streamlined the customer journey, fostered deeper engagement, and positioned Boeing Global Services as a leader in the aviation industry.