Democratizing copyright management:

I played a key role in transforming Rights Manager from an enterprise-level tool to a platform empowering small businesses and independent creators. While part of the team, we completely revamped the user interface (UI) to create a seamless experience across all user levels. This included a brand-new onboarding flow and streamlining all existing flows.

We also introduced several crucial creator functionalities, including:

• Video protection to safeguard content from unauthorized use

• File management to simplify the storage of different file types

• Creator Studio integration to create a more holistic experience from post to protection

• Monetization tools that empower creators to earn more

• Ad preference controls to help maintain control over ad placement

Additionally, I contributed to projects like:

• Clear copyright violation messaging that ensures copyright owners and everyday users understand copyright policies

• Educational workflows for rights holders to promote best practices for publishers, labels, businesses, and beyond

• New user education to help guide novices through the platform effectively and maximize their value