Campaigns
Campaigns
Dive into award-winning long-form content:
I'm passionate about crafting compelling, long-form content that tackles complex topics in an engaging way. Here are a few downloadable samples of my work, covering several diverse and high-profile industries.
You'll get a taste of my ability to:
Research and analyze complex topics
Craft clear, concise, and engaging content
Tailor content to specific audiences and industry needs
Produce high-quality work that garners recognition
Feel free to download and explore these samples to see how I can contribute impactful long-form content.
An award-winning Capital One tabletop book | A series of thoughtful Florida Blue print ads | A stunning Panther Premium Logistics brochure
Checkr, Inc.
Checkr, Inc.
Checkr, Inc. (internal)
Purpose: Establish a powerful narrative that conveys the importance of Checkr’s fair chance mission, highlights candidate success stories, and presents Checkr as a best-in-class partner.
While excelling in customer-facing UX content design, I actively pursued other opportunities to broaden my impact across Checkr.
Product development: I contributed to new features, products, and functionalities including Checkr Trust, Checkr Pay, and ongoing branding efforts
Content & strategy: I leveraged my UX knowledge to provide research, copy, design, and ideation support to ensure clear and user-centric messaging across all user touchpoints
Internal performance: I acted as a thought leader, collaborating with numerous teams to enhance Checkr's overall experience, understanding, and knowledge
YouTube Music
YouTube Music
Agency: Anomaly
Purpose: Establish the overall tone of voice for YouTube Music and help ensure a successful multi-national launch for the reimagined service.
As part of an on-site team collaborating with YouTube's creative, marketing, and partner agencies, I played a key role in defining the brand language for their re-established identity.
Developing the foundation:
Cross-functional collaboration: I worked closely with internal and external stakeholders to ensure a unified voice
Language guidelines creation: I helped establish clear and consistent brand messaging guidelines
Ensuring seamless implementation:
Multi-platform application: I successfully implemented brand language across various channels, including:
Fullscreen interstitials
In-app messaging
Banner ads
Internal communications
Email campaigns
Co-branded marketing materials
Websites and social media channels
By crafting a cohesive voice and ensuring its consistency, I helped YouTube create a clear and unified voice in the market.
HubBub Coffee (Philly)
HubBub Coffee (Philly)
Agency: Cinch
Purpose: Help narrate the next chapter for a grassroots brand as it seeks to breathe life into its array of quality products, both new and old.
Hubbub Coffee, a grassroots brand known for quality, was ready to ignite a new wave of passion among its fans and captivate a wider audience. So, we crafted a compelling narrative that showcased the brand's authenticity and enduring value.
Overall goals:
Reconnect the core: We revisited the brand's foundational values and unique selling proposition (USP) to ensure every message resonated deeply
Product renaissance: We reinvigorated the existing product line while exploring opportunities for strategic innovation. This involved refreshing packaging, highlighting the timeless appeal of their classic products, and introducing new offerings that complemented the brand's core identity.
Expanding the narrative: We developed a fresh and engaging story for a broader audience. This involved leveraging social media, user-generated content, and community-driven initiatives to foster brand loyalty and advocacy.
Omnichannel storytelling: We created a cohesive brand experience across all touchpoints, from the website and social media channels to their brick-and-mortar stores. This ensured the consistent and impactful message resonated with customers wherever they interacted with the brand.
Building community: We fostered a sense of community around the brand by engaging with customers and encouraging interaction.
By embracing its heritage while adapting to a changing market, this grassroots brand reignited customer interest and secured its place in the hearts of consumers.
Southern Wine & Spirits
Southern Wine & Spirits
Agency: TMP Worldwide
Purpose: Present concepts that reflect the expertise of the company, while showcasing their zeal for the industry.
Contribution: copy
BNY Mellon
BNY Mellon
Agency: TMP Worldwide
Purpose: Create a campaign that gives the company a refreshed and contemporary image amongst potential career candidates. We chose to highlight BNY's services by showcasing how engrained they were in everyday events.
Contribution: copy
Linksys
Linksys
Agency: Belkin International, Inc.
Purpose: Capture the ambitious spirit of Linksys products within a wide array of digital executions, while simultaneously informing potential buyers of features and benefits.
Contribution: copy
Nuance
Nuance
Agency: TMP Worldwide
Purpose: Entice candidates by conveying the power of Nuance's technologies as delivered through various memorable quotes.
Contribution: copy and concept
Qinetiq
Qinetiq
Agency: TMP Worldwide
Purpose: Convey the agency's creative capabilities through two unique campaigns.
Contribution: copy and concept
Dow Jones
Dow Jones
Agency: TMP Worldwide
Purpose: Promote the company's employee referral program by expressing the importance of the work they do at every level.
Contribution: copy
'Storytellers' body copy
“At any given moment, incredible stories are happening all around us. At Dow Jones, we offer an endless number of opportunities to help ensure that the ones that matter most are told. It requires a ton of expertise and a full range of talents. That’s why we’re calling upon you to recommend the individuals in your life who captivate, encourage and inspire. So they can author their own great stories, right here at Dow Jones.”
'Today' body copy
“Today. It holds an endless number of challenges. It also presents an equal number of possibilities. Here at Dow Jones, we utilize these opportunities to influence a world’s worth of decisions through the information and intelligence we deliver. Just like our diverse range of businesses, we’re more than the sum of our parts. We’re individuals from different fields, backgrounds and viewpoints, and it’s what makes us as unique as we are successful. That’s why we’re asking you to recommend someone in your life who exemplifies these very characteristics. Together, there’s no limit to what we can accomplish today.”
Uniqlo
Uniqlo
Agency: TMP Worldwide
Purpose: Develop a campaign that attracts dedicated candidates within the US market.
Contribution: copy and concept
Estée Lauder
Estée Lauder
Agency: TMP Worldwide
Purpose: A client pitch that focused on attracting young professionals by breathing new life into the company's brands and heritage.
Contribution: copy and concept
Concept board 1 body copy
"The luxurious products we create at ELC are the pure embodiment of those dedicated individuals who instill the very essence of their personality into everything we do. That’s why we’re always searching for empowered people like Bobbi Brown, whose unwavering dedication continues to inspire others—of all ages—around the world.
Turn your creativity into the career you’ve always wanted and help us continue bringing the absolute best to the market."
Concept board 2 body copy
"The luxurious products we create at ELC are the pure embodiment of those dedicated individuals who instill the very essence of their personality into everything we do. That’s why we’re always searching for empowered people like Janet Pardo, whose entrepreneurial spirit is innovating new ideas for Clinique every day.
Turn your creativity into the career you’ve always wanted and help us continue bringing the absolute best to the market."
The Weather Channel
The Weather Channel
Agency: TMP Worldwide
Purpose: Develop a campaign that positions The Weather Channel as a pioneer of technology and industry, in order to attract innovative and passionate career candidates.
Contribution: copy
Random
Random
Agency: Various
Purpose: Deliver highly conceptual ideas for a variety of clients. This collection includes some of my favorite pieces that didn't really warrant their own section on the page. However, I love them so much I couldn't help but share them with you.
Contribution: copy and concept
Select a project to view it
LinkedIn 'The Missing Link' brochure | Wachovia 'You Are Here' concepts